Role

Associate Creative Director (Art & UX)

Agency

Designory

Year

2015

Coming out of the shadows

Omnicom Group, Inc. is a global marketing and corporate communications holding company with over 1500 agencies in over 100 countries worldwide. Omnicom's agency networks include BBDO, DDB Worldwide, TBWA Worldwide, DAS, and Omnicom Media Group. 

After a decade as primarily a portal for shareholder data, our team worked to modernize Omnicom's web presence with a fully responsive experience, that also began to tell the human side of life within the Omnicom family. We sourced imagery from key agencies showcasing the talent, diversity, and collaboration required to run such a large network - exploring new and dynamic ways to express a brand that had before taken a backseat to its agencies.

Strengthening the brand by clarifying attributes and elements

My role required re-architecting the entire site and updating the branding, including developing a new look and feel. A key responsive design challenge included developing a scalable system of distinct photographic collages that scaled across all breakpoints. 

The redesign was launched in 2015. Visit omnicomgroup.com.