Role

Creative Director
(Art, UX, Strategy)

Agency

Designory

Year

2015

Regal Entertainment Group is an American movie theater chain that operates the second-largest theater circuit in the United States, with over 7,307 screens in 564 theaters. 

The above screens represent a site redesign proposal. There were several strategic and creative objectives that hinged on moving to a responsive website experience. Enhanced features and content recommendations included more robust concessions interactivity, movie and news curation, promotion to help users decide on movies, as well as invites to special events nights. Registration into the loyalty program would also allow for content creation based on visitor viewing habits, one example “Your Year in Movies” reminding users of their past visit experiences. 

This creative helped win the pitch. And the site moved into official creative exploration the following year.