ROLE
Creative Director
(UX/UI/Illustration)

AGENCY
Designory

YEAR
2014

The Right Red Tractor tool was created to help farmers find the perfect utility tractor for their needs. It turns a boring spec sheet into a fun and visually engaging activity, complete with over a dozen custom icons. The simple five step quiz displays three possible matches with links to learn more about the products or locate your dealer. More importantly, It works on any platform, in case you're out in the field.

Find your tractor today!